Field Marketing executive 19N25

The Field Marketing Executive plays a pivotal role in driving brand awareness and creating demand for products and services through direct engagement with potential customers. This position is ideal for individuals who thrive on developing creative tactics to reach a target audience, enjoy dynamic work environments, and excel in relationship-building. The role involves collaborating with marketing and sales teams to plan, implement, and monitor successful offline and local marketing campaigns. The ultimate goal is to enhance brand visibility and generate leads that convert into sales. Prospective candidates should be energetic, resourceful, and possess a strong strategy-oriented mindset. Additionally, they should have the ability to analyze market trends and customer needs to deliver tailored marketing strategies and promotional activities.

Responsibilities

• Develop and execute field marketing strategies to drive brand awareness effectively.
• Collaborate closely with sales teams to align marketing initiatives with business goals.
• Coordinate and manage marketing events, from planning through execution and analysis.
• Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as needed.
• Utilize market research and customer data to identify new opportunities for engagement.
• Create engaging customer activation programs to enhance product understanding and interest.
• Build and maintain strong relationships with key stakeholders and external partners.
• Manage the distribution of marketing materials and ensure brand consistency at all touchpoints.
• Conduct on-the-ground promotional activities, including sampling and demonstrations.
• Participate in trade shows, exhibitions, and community events to promote products and services.
• Align field marketing efforts with the overall marketing plan and corporate objectives.
• Evaluate competitor activities and market trends to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Proven experience in field marketing or a similar role is highly desirable.
• Exceptional communication, interpersonal, and presentation skills are a must.
• Strong project management skills with the ability to multitask effectively.
• Ability to analyze data, draw insights, and leverage them for strategy development.
• Must be self-motivated with a high level of initiative and a proactive approach.
• Willingness to travel and work flexible hours to meet business demands.