Email Marketing Specialist 31O25

The Email Marketing Specialist is a pivotal role within our marketing team, responsible for creating and executing targeted email campaigns that engage our audience and drive business growth. This role demands a creative and analytical thinker who can combine innovative content ideas with sophisticated analytical tools to reach marketing goals. The ideal candidate will possess a deep understanding of email marketing strategies, a knack for writing compelling email copy, and the ability to analyze and adapt campaign strategies based on performance metrics. This position requires collaboration across multiple departments to ensure cohesive strategies and brand alignment throughout all email communications. Join our team if you are passionate about digital marketing, thrive on data-driven strategies, and have a track record of generating leads and conversions through email channels.

Responsibilities

• Design and implement direct email marketing campaigns for various target audiences.
• Develop personalized email marketing strategies to enhance customer engagement and retention.
• Collaborate with the content team to create compelling email content and newsletters.
• Analyze campaign performance metrics to optimize and report on campaign efficacy.
• Manage email databases for growth, accuracy, and efficient segmentation.
• Conduct A/B testing to improve email content, subject lines, and layouts.
• Ensure all email marketing efforts are in line with industry best practices and legal requirements.
• Coordinate with the design team to create visually appealing email templates.
• Maintain a keen awareness of email marketing trends and emerging technologies.
• Work with cross-functional teams to synchronize marketing efforts and messaging.
• Monitor and ensure high deliverability and email performance rates at all times.
• Generate new ideas for email campaigns based on consumer behavior insights.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience managing successful email marketing campaigns in previous roles.
• Proficiency with email marketing platforms and tools, such as Mailchimp or HubSpot.
• Strong writing skills with experience crafting engaging and persuasive email content.
• Analytical mindset with experience interpreting data and making data-driven decisions.
• Familiarity with email marketing regulations and best practices, such as GDPR compliance.
• Strong project management skills with the ability to multitask and meet tight deadlines.
• Solid communication and collaboration skills to work effectively with team members.
• Interest and capability in learning new technologies and skills related to email marketing.
• Experience with automation and personalization in email strategies is advantageous.