Email Marketing Specialist 29D25

An Email Marketing Specialist plays a critical role in shaping and executing email marketing campaigns that support a company's marketing goals. This professional is skilled in crafting compelling email messages tailored to target audiences, segmenting email lists, and utilizing automation tools to optimize campaign performance. Their work often extends to analyzing data to gauge the effectiveness of campaigns, troubleshooting technical issues, maintaining email deliverability rates, and ensuring compliance with email marketing laws such as GDPR and CAN-SPAM. Collaborating with other departments, such as design and content teams, is pivotal in ensuring coherent marketing strategies that enhance customer engagement and drive conversions. An ideal candidate is both analytical and creative, with a strong grasp of marketing principles and emerging trends in digital marketing.

Responsibilities

• Develop and execute email marketing campaigns to engage target audiences effectively.
• Create compelling email copy that aligns with the company's brand voice.
• Segment email lists for targeted campaigns to optimize engagement rates.
• Utilize automation tools to streamline campaign processes and workflows.
• Analyze email campaign performance data to derive actionable insights for improvements.
• A/B test campaign elements to enhance open and conversion rates consistently.
• Collaborate with design teams to develop visually appealing email templates.
• Ensure email campaigns comply with all relevant legal and industry regulations.
• Monitor and improve deliverability rates to maintain sender reputation.
• Develop strategies to nurture leads and convert them into loyal customers.
• Work with cross-functional teams to align email marketing with other initiatives.
• Stay updated with the latest trends and technologies in email marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in email marketing or a similar digital marketing role.
• Proficiency with email marketing software such as Mailchimp or HubSpot.
• Strong analytical skills for interpreting campaign performance data effectively.
• Familiarity with email marketing best practices and regulatory compliance.
• Excellent written communication skills with a keen eye for detail.
• Ability to work collaboratively with cross-disciplinary teams efficiently.
• Strong project management skills to meet deadlines and manage multiple campaigns.