Email Marketing Specialist (225-909)

An Email Marketing Specialist plays a pivotal role in developing, implementing, and improving the email marketing strategies of a company. They are responsible for managing email campaigns, optimizing promotional content, and ensuring that communication with customers is effective and engaging. This specialist must possess a deep understanding of customer segmentation, analytics, and email content personalization to drive engagement and maximize return on investment for email campaigns. The role requires close collaboration with various departments, including sales and creative teams, to ensure that messaging aligns with brand values and marketing goals. An eye for detail, excellent communication skills, and a passion for digital marketing are critical for mastering this position.

Responsibilities

• Develop and implement email marketing strategies to enhance customer engagement.
• Manage the creation, scheduling, and delivery of compelling email content.
• Collaborate with design teams to produce visually appealing email templates.
• Utilize A/B testing to improve email content effectiveness and conversion rates.
• Segment email subscriber lists to ensure targeted and personalized messaging.
• Analyze campaign performance and generate reports to drive informed decisions.
• Monitor and maintain best practices for email deliverability and list hygiene.
• Ensure compliance with data protection regulations in all email marketing efforts.
• Work closely with sales and product teams to align email promotions with objectives.
• Manage subscriber feedback and implement necessary changes to improve engagement.
• Track email marketing trends to keep campaigns competitive and innovative.
• Oversee email marketing budget and ensure cost-effective operations.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is preferred.
• Minimum of 2 years of experience in email marketing or related roles.
• Proficiency with email marketing platforms such as Mailchimp or SendGrid.
• Strong analytical skills and familiarity with data analytics tools and metrics.
• Excellent written communication skills and attention to detail are essential.
• Experience with HTML and CSS for email template customization is preferred.
• Ability to manage multiple projects and campaigns in a fast-paced environment.
• Solid understanding of email marketing best practices and compliance regulations.
• Proven track record of successful email campaigns and demonstrated ROI improvements.