Digital Marketing Executive 24D25

The Digital Marketing Executive role is pivotal for driving brand awareness, generating leads, and enhancing online engagement through various digital channels. This position requires a creative and analytical mind, capable of strategizing and implementing effective marketing campaigns that align with the company's goals. You will be responsible for developing and managing marketing campaigns, producing engaging content, and analyzing performance metrics to optimize marketing activities. With a focus on ensuring that all digital marketing efforts are cohesive and result in improved brand visibility and user engagement, you will play a crucial role in increasing our company's online presence and market share. The ideal candidate is innovative, adaptable, and possesses a strong understanding of the latest digital marketing trends and best practices.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels.
• Oversee the social media strategy for the company to boost brand awareness.
• Create and optimize content for the website and social networking accounts.
• Analyze content marketing metrics and make improvements as necessary.
• Measure and report performance of digital marketing campaigns and assess against goals.
• Identify trends and insights to optimize spend and performance based on analytics.
• Design and execute email marketing strategies to reach target audiences effectively.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Maintain partnerships with media agencies and vendors to foster advantageous collaborations.
• Manage and maintain the company’s online presence, including the website.
• Stay current with emerging trends, technologies, and best practices in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven work experience in a similar digital marketing role for at least 2 years.
• Proficiency in marketing software such as Google Analytics and SEM tools.
• Strong knowledge of SEO, PPC, SEM, and social media advertising best practices.
• Excellent communication skills, both verbal and written, for effective collaboration.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creative mindset with a focus on innovation and adaptive thinking.