Digital Marketing Executive 19F26

The Digital Marketing Executive role is a pivotal position within our organization, responsible for driving online marketing efforts and ensuring the successful execution of digital strategies. This role involves a blend of creativity, analytical skills, and strategic thinking to enhance the online presence and brand awareness through various digital channels. The ideal candidate will possess a thorough understanding of current digital marketing trends, platforms, and tools, and be adept at implementing them effectively to meet the company's marketing objectives. This position requires a proactive individual who is skilled in content creation, social media management, SEO, email marketing, and analytics, all while working collaboratively with cross-functional teams to achieve business goals.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize online advertising campaigns across various digital platforms.
• Analyze project performance metrics to refine digital marketing strategies when necessary.
• Create engaging and SEO-optimized content for our website and social media channels.
• Oversee the company’s social media accounts and build an engaging online presence.
• Conduct market research to identify trends and customer needs for better targeting.
• Coordinate with design teams to create visually compelling digital content.
• Conduct keyword research to enhance organic search rankings effectively.
• Manage email marketing campaigns to boost customer engagement and retention.
• Track analytics data and generate comprehensive reports on digital marketing activities.
• Identify growth opportunities in digital marketing channels and propose improvements.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Proven experience in a digital marketing role with a track record of success.
• Strong proficiency in digital marketing tools and platforms such as Google Analytics.
• Excellent written and verbal communication skills for effective content creation.
• Proficient understanding of SEO, pay-per-click advertising, and social media marketing.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Strong analytical skills to analyze marketing data and derive actionable insights.