Digital Marketing Executive 13F25

A Digital Marketing Executive plays a crucial role in planning, executing, and optimizing digital marketing campaigns to promote a company's products or services. They are responsible for managing various online marketing channels, including search engines, social media, email, and display advertising. The goal is to increase brand awareness, drive website traffic, and generate leads or sales through orchestrated marketing efforts. The ideal candidate will possess a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Creative thinking, analytical skills, and a passion for digital marketing are essential for success in this role. The role requires collaboration with internal teams, clients, and external partners to coordinate and improve marketing efforts.

Responsibilities

• Develop and manage digital marketing campaigns to meet business objectives.
• Oversee a company's social media presence across multiple platforms.
• Manage online platforms for customer engagement and interaction effectively.
• Optimize content for websites and social networking platforms like Facebook and Twitter.
• Ensure digital marketing optimization using various analytics-based tools.
• Generate reports to monitor and analyze performance and traffic data regularly.
• Track conversion rates and make data-driven improvements to strategy.
• Collaborate with the design team to create digital content and assets.
• Research and apply the latest digital tools and trends to marketing campaigns.
• Analyze market and competitor strategies to inform digital marketing plans.
• Coordinate with external vendors to improve campaign performance and effectiveness.
• Establish and maintain strong relationships with online affiliates and partners.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Proven experience in a similar digital marketing role, preferably three years or more.
• Proficiency in digital marketing software, including Google Analytics and SEM tools.
• Strong understanding of current digital marketing concepts and best practices.
• Excellent verbal and written communication skills for collaborating with teams.
• Ability to manage multiple projects simultaneously and meet deadlines effectively.
• Creative thinking and problem-solving skills to develop innovative marketing solutions.