Digital Marketing Executive 09M26

As a Digital Marketing Executive, you will play a crucial role in the planning, execution, and optimization of our online marketing efforts. You will be responsible for developing and implementing strategies that will enhance our brand's visibility, drive traffic to our websites, and convert visitors into loyal customers. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with various teams within the company, including content creation, analytics, and design, to ensure a cohesive approach to our digital marketing efforts. Your creativity and analytical skills will be instrumental in shaping the company's future marketing strategies.

Responsibilities

• Develop and execute digital marketing campaigns aligned with business goals.
• Collaborate with creative teams to design visually appealing content and adverts.
• Manage social media platforms with engaging posts and strategic adverts.
• Conduct SEO strategy to improve website ranking and visibility.
• Evaluate website analytics and behavioral data to optimize digital channels.
• Utilize data-driven insights to adjust marketing strategies and tactics.
• Coordinate with internal teams to align digital goals with broader marketing objectives.
• Monitor and report on the performance of digital marketing campaigns regularly.
• Identify trends and insights to promote innovative digital marketing techniques.
• Manage the company's online reputation by responding to customer queries.
• Research and implement emerging digital tools and platforms for improvements.
• Develop partnerships with influencers and other online entities to boost visibility.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in a digital marketing position for at least two years.
• Proficient knowledge of digital marketing tools such as SEO, PPC, and analytics.
• Strong interpersonal skills and ability to collaborate with diverse teams effectively.
• Excellent written and verbal communication skills for customer engagement.
• Highly creative with experience in identifying target audiences effectively.
• Strong analytical skills with the ability to interpret website metrics and data.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with web design and content management systems is advantageous.
• Certification in Google Analytics or Google Ads will be a plus.