Digital Marketing Executive 03D25

A Digital Marketing Executive is a key player in the online marketing strategies of any organization. This role involves executing and optimizing digital campaigns to increase brand awareness, drive online traffic, and convert leads into sales. Drawing on skills and knowledge in areas such as SEO, pay-per-click advertising, social media management, content marketing, and email marketing, the Digital Marketing Executive helps create and maintain the digital presence of a company. By analyzing data and crafting strategies that align with business objectives, the Digital Marketing Executive bridges the gap between traditional marketing initiatives and digital techniques to achieve results. The role requires creativity, technical skills, and an ability to stay ahead of industry trends for effective campaign rollouts.

Responsibilities

• Develop and implement digital marketing strategies across various online platforms.
• Monitor performance metrics to optimize online campaigns and ongoing projects.
• Manage social media channels, creating and curating engaging content regularly.
• Conduct keyword research to enhance search engine optimization initiatives.
• Create and manage pay-per-click advertising campaigns to drive immediate traffic.
• Analyze web traffic and conversion rates to adjust marketing strategies accordingly.
• Collaborate with design and content teams to create visually appealing digital materials.
• Develop email marketing campaigns that align with broader marketing objectives.
• Stay updated with digital marketing trends and potential new channels for leveraging them.
• Ensure all digital marketing efforts align with the company's brand messaging.
• Track and report on the results of different digital marketing activities.
• Coordinate with the sales team to ensure leads are effectively followed up.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• At least 2-3 years of proven experience in digital marketing roles.
• Strong knowledge of various digital marketing concepts and best practices.
• Proficiency in marketing software and tools, including SEO/SEM and analytics.
• Excellent analytical skills to interpret data and craft actionable insights.
• Outstanding communication and creative thinking abilities are essential.
• Experience with managing social media platforms and content creation tools.