Digital Marketing Associate 27J25

The Digital Marketing Associate role is a pivotal position within our marketing department, serving as the backbone that supports the execution of our digital marketing strategies. With the increasing shift towards online platforms, this role has become essential in shaping how we connect with our audience. The successful candidate will actively contribute to developing and implementing online marketing strategies across various platforms, focusing on driving engagement, increasing brand awareness, and supporting lead generation efforts. A Digital Marketing Associate needs to be creative, data-driven, and tech-savvy, capable of navigating the fast-paced digital landscape while learning and adapting to new trends. This position offers an exciting opportunity for a recent graduate or a professional poised at the earlier stages of their digital marketing career, eager to bring fresh ideas and a collaborative spirit to our team.

Responsibilities

• Create compelling content for social media channels and company websites.
• Monitor, analyze, and report on online marketing campaign performance.
• Collaborate with graphic designers to produce visually appealing marketing materials.
• Conduct competitive analysis to identify emerging marketing trends in the industry.
• Manage and update company social media profiles to engage the audience effectively.
• Assist in the planning of marketing events and outreach initiatives.
• Analyze Google Analytics data to inform future marketing strategies and decisions.
• Support email marketing campaigns from design to execution and subsequent analysis.
• Coordinate with the sales team to align marketing strategies with sales goals.
• Drive SEO initiatives by optimizing content for search engines.
• Maintain email marketing databases and ensure data integrity is upheld.
• Develop A/B testing strategies for campaigns to improve conversion rates.

Requirements

• Bachelor's degree in Marketing, Communications, or related field required.
• 1 to 2 years of experience in digital marketing or related role.
• Proficiency in digital marketing tools such as Google Analytics and SEMrush.
• Strong writing skills with an ability to create engaging digital content.
• Familiarity with social media platforms and social media marketing tactics.
• Basic understanding of SEO principles and best practices is necessary.
• Excellent communication skills both verbal and written are essential.