Digital Marketing Associate (225-929)

The Digital Marketing Associate plays a key role in developing and executing marketing strategies to enhance online brand presence. This position requires a creative thinker with a passion for digital marketing trends and emerging tools. The Digital Marketing Associate will collaborate with various teams to ensure marketing campaigns align with business objectives and reach the intended audience effectively. Key areas of focus will include social media management, email marketing, search engine optimization (SEO), and web analytics. The individual will also be responsible for analyzing the effectiveness of digital campaigns and making data-driven decisions to improve performance. The ideal candidate should have a strong understanding of current online marketing concepts, techniques, and best practices to drive the growth of our digital footprint.

Responsibilities

• Develop and implement digital marketing strategies that align with business goals.
• Create engaging content for social media platforms to drive audience interaction.
• Coordinate with the design team to produce creative marketing materials and assets.
• Monitor and report on website analytics and digital campaign performance metrics.
• Manage email marketing campaigns, including content creation and analysis.
• Conduct keyword research and optimize website content for search engines.
• Assist in managing paid advertising campaigns across various digital channels.
• Keep updated with digital marketing trends and emerging technologies.
• Analyze competitors’ digital marketing activities and create benchmarking reports.
• Collaborate with product and sales teams to enhance marketing activities.
• Improve customer engagement through targeted digital marketing campaigns.
• Track and measure conversion rates to evaluate the effectiveness of marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 2 years of experience in digital marketing or related roles.
• Proficiency in using marketing software tools such as Google Analytics and Hootsuite.
• Strong knowledge of social media platforms and digital advertising methods.
• Excellent communication and writing skills, with attention to detail.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Demonstrated ability to manage multiple projects and meet deadlines effectively.