Digital Marketing Executive 25O25

The Digital Marketing Executive is a crucial role within our marketing team, responsible for the execution of digital strategies that drive online engagement, brand loyalty, and customer acquisition. You will have the opportunity to work in a dynamic environment, using your expertise in digital marketing to optimize our online presence. Your primary duties will include managing and executing campaigns across various digital channels, analyzing data to improve content performance, and staying updated with the latest trends in digital marketing. With your innovative mindset and problem-solving skills, you will play an integral role in enhancing our digital footprint, expanding our customer base, and increasing our revenue streams. If you are passionate about digital marketing and looking for a challenging opportunity to grow professionally, we invite you to apply and join our enthusiastic and collaborative team.

Responsibilities

• Develop and execute digital marketing campaigns across multiple online platforms.
• Analyze and report on the performance of digital marketing campaigns.
• Utilize search engine optimization (SEO) strategies to improve website visibility.
• Manage social media accounts to enhance audience engagement across platforms.
• Create and curate compelling content for our digital marketing initiatives.
• Coordinate with cross-functional teams to align on campaign strategies and goals.
• Monitor and report on trends and insights in the digital marketing landscape.
• Implement pay-per-click (PPC) campaigns to drive targeted traffic to websites.
• Oversee email marketing strategies and generate leads through this channel.
• Manage online advertising budget to ensure the effective allocation of resources.
• Drive customer acquisition and retention through targeted marketing efforts.
• Stay updated with current trends and innovations in digital marketing tools.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 2 years of experience in digital marketing or a related role.
• Proficient in using digital marketing tools such as Google Analytics and AdWords.
• Strong understanding of SEO/SEM and social media marketing techniques.
• Excellent communication skills, both written and verbal, are necessary.
• Proven ability to analyze data and derive actionable marketing insights.
• Experience with creating and optimizing PPC campaigns is highly desirable.