Digital Marketing Executive 20D25

A Digital Marketing Executive plays a pivotal role in managing and executing online marketing strategies to enhance a company's online presence and drive traffic to its digital channels. This professional is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels such as social media, email marketing, search engines, and more. They work closely with the marketing team and other departments to ensure that the marketing efforts align with the company's overall business goals. With a keen eye for detail and a comprehensive understanding of digital marketing trends and analytics, a Digital Marketing Executive ensures that the company's marketing campaigns effectively engage the target audience and maximize conversion rates. Their work ultimately contributes to increasing brand awareness, driving sales, and fostering long-term customer relationships.

Responsibilities

• Plan and execute all digital marketing campaigns to achieve growth targets.
• Develop and manage engaging content for diverse digital platforms and audiences.
• Conduct keyword research and integrate SEO best practices into content creation.
• Prepare and manage digital marketing budgets, ensuring cost-effectiveness.
• Analyze performance metrics to optimize marketing efforts and improve ROI.
• Collaborate with internal teams to create visually appealing marketing materials.
• Maintain the company’s online presence through website and social media management.
• Identify trends and insights to optimize digital marketing strategies continuously.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Manage and develop relationships with external partners and agencies.
• Stay updated on the latest digital marketing trends and emerging technologies.
• Report on campaign performance and present insights to senior management.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience in digital marketing or a related field is essential.
• Strong understanding of current online marketing concepts and strategies.
• Proficient in using marketing software tools and content management systems.
• Excellent verbal and written communication skills are required.
• Ability to work independently as well as collaboratively in a team environment.
• Strong analytical skills and data-driven thinking for marketing strategies.