Social Media Manager 27D25

A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build a community online. Social Media Managers work on increasing brand awareness through social media platforms. They create content, manage posts, and engage followers. By leveraging social media channels, Social Media Managers aim to bring in new followers and maintain existing relationships. Effective and prompt communication with audiences is critical, requiring creativity, analytical skills, and a deep understanding of channel mechanics. As digital visibility is essential in today's market, a Social Media Manager plays a pivotal role in any brand's marketing and communication efforts.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create, edit, publish, and share engaging content daily on all platforms.
• Monitor SEO and web traffic metrics to optimize social performance.
• Collaborate with other teams to ensure brand consistency across channels.
• Communicate with followers, respond to queries, and monitor customer reviews.
• Oversee social media accounts’ design, including profile and cover photos.
• Suggest and implement new features to develop brand awareness like promotions.
• Stay up-to-date with current technologies and trends in social media.
• Analyze competitors and other industry leaders to identify new opportunities.
• Prepare reports on social media performance and track growth in engagement.
• Manage social media advertising campaigns to increase reach and engagement.
• Identify critical trends and insights for strategic planning and execution.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• Proven work experience as a Social Media Manager or similar role necessary.
• In-depth knowledge of social media platforms, tools, and technologies essential.
• Excellent communication skills, both verbal and written, highly desired.
• Strong analytical abilities and problem-solving skills mandatory for success.
• Experience with social media advertising platforms and analytics tools preferred.
• Ability to work independently and handle multiple projects simultaneously crucial.