SEO Specialist 24M26

We are looking for a highly skilled and experienced SEO Specialist to join our marketing team. The ideal candidate will have a strong understanding of search engine optimization (SEO) strategies, web analytics, and content creation. You will be responsible for enhancing our website's visibility on search engines, driving organic traffic, and improving user engagement. As an SEO Specialist, you will work closely with content creators, digital marketers, and web developers to optimize our online presence. Your role will be crucial in helping us achieve our digital marketing goals and improving our brand's reach on various online platforms.

Responsibilities

• Conduct comprehensive keyword research to guide content creators and developers.
• Monitor, analyze, and report on web traffic and SEO performance metrics.
• Optimize website content, landing pages, and paid search copy to improve SEO.
• Identify and implement SEO best practices to drive organic traffic growth.
• Collaborate with development teams to ensure SEO practices are properly integrated.
• Conduct regular website audits to identify issues and areas for improvement.
• Stay up to date with the latest SEO trends, tools, and algorithm updates.
• Manage and improve link-building strategies to enhance website authority.
• Drive initiatives to improve search engine rankings and online visibility.
• Work with the content team to incorporate SEO strategies in content planning.
• Create and maintain SEO reports to demonstrate the impact of SEO efforts.
• Assist in managing online marketing campaigns and social media SEO tactics.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• Proven experience as an SEO Specialist or similar role in a business setting.
• Expertise with Google Analytics, Search Console, and SEO tools like SEMrush.
• Strong understanding of keyword research, on-page, and off-page optimization.
• Familiarity with content management systems (CMS) such as WordPress or Joomla.
• Excellent analytical skills with the ability to interpret data effectively.
• Strong verbal and written communication skills with a keen attention to detail.
• Ability to work independently as well as collaboratively within a team.