Visual Merchandiser (225-1001)

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A Visual Merchandiser plays a crucial role in the retail industry, combining creativity and strategy to enhance the visual appeal of a store. The role involves creating and implementing captivating displays that attract and engage customers, ultimately driving sales and elevating the brand's image. The Visual Merchandiser collaborates closely with store managers and buyers to ensure that the display themes correspond with the store's promotional calendars and seasonal trends. With a keen eye for design, the Visual Merchandiser uses layout and styling techniques to highlight product features, improve store aesthetics, and enhance the overall shopping experience. Additionally, staying updated with the latest trends in visual merchandising and retail industry standards is essential for success in this dynamic and rewarding role.

Responsibilities

• Design and implement aesthetic and appealing display layouts that draw customer interest.
• Collaborate with the marketing team to align displays with store promotions and campaigns.
• Analyze sales reports to identify which products need a heightened focus through displays.
• Evaluate store layout and make recommendations for visual improvements and flow.
• Maintain displays ensuring they are tidy, fresh, and reflect current trends and product availability.
• Work with window dressing and in-store displays to attract passerby and turn them into customers.
• Coordinate with the inventory team to ensure showcased products are well-stocked and available.
• Incorporate the latest design and layout trends to keep visual presentations fresh and current.
• Train store staff on display setup procedures and maintenance for consistent execution.
• Source and manage props, display fixtures, and other materials required for setting up presentations.
• Plan and manage budgets effectively, ensuring displays are cost-effective and within financial constraints.
• Report on visual display performance and propose strategies for ongoing improvement.

Requirements

• Bachelor’s degree in Visual Merchandising, Design, Marketing, or a related field preferred.
• Proven experience in a retail visual merchandising role with creative flair.
• Strong attention to detail with the ability to produce aesthetically appealing displays.
• Excellent communication skills to effectively collaborate with cross-functional teams.
• Ability to juggle multiple projects simultaneously and meet tight deadlines.
• Knowledge of current market trends and consumer purchasing habits in the retail industry.
• Proficiency in using design software and tools for creating mock-up presentations.