Social Media Marketing Executive 20F26

The role of a Social Media Marketing Executive is pivotal in today's digital marketing landscape. As a Social Media Marketing Executive, you will be responsible for developing and implementing social media strategies to enhance and grow the online presence of the company. You will play a crucial role in engaging with customers, increasing brand awareness, and driving website traffic and overall customer engagement through various social media platforms. Collaborating with a dynamic team, your goal is to develop creative marketing strategies that resonate well with target audiences and align with the company's brand vision. If you are creative, innovative, and possess a passion for social media, this role offers a fantastic opportunity to expand your expertise.

Responsibilities

• Develop and implement comprehensive social media strategies across various platforms.
• Create engaging content for various social media channels to attract target audiences.
• Monitor social media channels for industry trends and competitor insights.
• Analyze performance metrics to measure the success of social media campaigns.
• Coordinate with the marketing team to ensure brand consistency across all platforms.
• Engage and build relationships with communities across different social media channels.
• Manage social media advertising campaigns, including budget and performance analysis.
• Track and report on social media KPIs to marketing manager and stakeholders.
• Maintain a content calendar and ensure posts are scheduled and published timely.
• Respond to customer inquiries and comments promptly to foster community engagement.
• Create and manage contests and promotional campaigns to boost social media engagement.
• Stay updated with new social media platforms and tools to enhance marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is required.
• At least 2 years of experience in social media marketing or similar roles.
• Strong knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social networks.
• Excellent written and verbal communication skills with a creative flair.
• Proven ability to develop creative content that drives engagement and brand loyalty.
• Experience in using social media marketing tools such as Hootsuite or Buffer.
• Strong analytical skills and ability to interpret social media metrics effectively.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• High attention to detail and accuracy in reporting and documentation duties.