Social Media Marketing Executive 02D25

The Social Media Marketing Executive is a pivotal role in any organization's marketing department, tasked with developing, executing, and optimizing the company's social media strategy. This role involves managing social media accounts, creating content that aligns with the brand's voice, and engaging with followers to grow the brand's online presence. The executive must stay current with the latest trends and technologies in social media, analyze performance metrics, and make recommendations for improvement. This position requires a creative thinker who can effectively communicate and collaborate with team members to ensure the company's social media strategy supports its broader marketing goals. The Social Media Marketing Executive will contribute significantly to enhancing brand awareness, driving website traffic, and generating leads through innovative social media campaigns.

Responsibilities

• Develop and implement engaging social media marketing strategies across various platforms.
• Create and schedule compelling content with a consistent brand voice and message.
• Manage and monitor social media platforms to enhance audience engagement and interaction.
• Analyze social media metrics to evaluate the effectiveness of campaigns and strategies.
• Collaborate with marketing and design teams to create innovative social media content.
• Identify and capitalize on emerging social media trends and opportunities.
• Engage with the online community and respond to customer inquiries promptly.
• Conduct competitor analysis to inform and refine the social media strategy.
• Coordinate social media advertising and promotional campaigns to boost visibility.
• Maintain a content calendar to ensure a steady stream of content on all platforms.
• Prepare monthly reports detailing social media performance and improvement strategies.
• Ensure adherence to company guidelines and compliance with all platform policies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven work experience in social media marketing or a similar role is required.
• Strong understanding of social media platforms, analytics, and trends is essential.
• Excellent written and verbal communication skills are necessary for this role.
• Strong organizational skills with the ability to manage multiple tasks effectively.
• Experience with social media management tools and analytics software is preferred.
• Creative mindset with the ability to develop innovative content and ideas.
• Ability to work collaboratively in a team environment with minimal supervision.
• Knowledge of SEO and web traffic metrics to enhance campaign effectiveness.