Social Media Executive 28J25

We are seeking a dynamic and creative Social Media Executive to join our team. As a Social Media Executive, you will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You will work closely with marketing and communications teams to align our social media content with broader business campaigns and activities. The ideal candidate is passionate about social media, experienced in content creation, and adept at using various social media platforms effectively. This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a significant impact by amplifying our brand's voice and expanding our digital footprint.

Responsibilities

• Develop and execute comprehensive social media strategies to meet brand objectives.
• Create engaging and relevant content across all social media platforms.
• Monitor social media accounts, responding promptly to comments and customer queries.
• Collaborate with marketing and communications teams for cohesive branding strategies.
• Analyze social media metrics to track performance and derive actionable insights.
• Stay informed about latest social media trends and incorporate them effectively.
• Oversee social media campaigns and events to enhance brand engagement.
• Manage paid promotion campaigns, ensuring budget compliance and optimization.
• Engage with external digital agencies to drive project collaborations successfully.
• Maintain a consistent brand voice aligned with the company’s guidelines.
• Design and implement strategies to organically grow social media following.
• Report regularly on social media activity, performance, and ROI to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or related field is preferred.
• Proven work experience in managing social media platforms for a brand.
• Strong understanding of social media KPIs and analytics tools.
• Excellent written and verbal communication skills are essential.
• Proficiency with basic graphic design tools such as Canva or Adobe Suite.
• Ability to work independently while managing multiple projects simultaneously.
• Creative thinking and problem-solving skills are highly desirable.