Social Media Executive 26O25

The Social Media Executive is a vital member of the marketing team responsible for managing and enhancing the company's social media presence across various platforms. This role requires a dynamic and creative individual with excellent communication skills and a strong understanding of social media trends and strategies. The Social Media Executive will collaborate closely with the marketing and content teams to develop and implement effective social media campaigns. They will track performance metrics, interact with followers, and ensure consistent branding across all social media channels. The ideal candidate demonstrates a passion for social media, a knack for storytelling, and the ability to engage audiences and drive user interaction.

Responsibilities

• Create, schedule, and publish engaging social media content across multiple platforms.
• Develop innovative social media campaigns to increase brand awareness and engagement.
• Analyze social media metrics and create reports to assess campaign effectiveness.
• Collaborate with the marketing team to align social media strategies with broader campaigns.
• Monitor, respond to, and cultivate community engagement across social media channels.
• Stay up-to-date with social media trends, tools, platforms, and best practices.
• Coordinate with influencers and brand ambassadors to enhance brand presence.
• Manage social media advertising budgets and optimize campaigns for best performance.
• Ensure all content aligns with the company's voice, tone, and branding guidelines.
• Develop and maintain a social media content calendar to ensure timely releases.
• Identify opportunities for user-generated content and leverage it effectively.
• Respond to social media inquiries in a timely, professional, and engaging manner.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar position in marketing.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills required for content creation.
• Ability to analyze social media insights and adapt strategies accordingly.
• Creative mindset with the ability to generate innovative social media content.
• Experience with social media management tools such as Hootsuite or Buffer.
• Capability to work collaboratively and handle multiple projects simultaneously.