Social Media Executive 23N25

The Social Media Executive is a dynamic role that requires creative flair, strategic thinking, and an in-depth understanding of digital marketing trends. As a key player in the marketing team, the Social Media Executive will be responsible for managing our company’s social media profiles, developing innovative content, and engaging with our audience to enhance brand visibility and drive online engagement. This position requires someone with a strong grasp of current social media trends, platform nuances, and analytics. The candidate should be adept at creating and curating compelling content across various platforms to captivate and grow our audience, while also maintaining a strong brand voice and identity. They should be organized, enthusiastic, and possess excellent communication skills to collaborate effectively with internal teams and external partners.

Responsibilities

• Develop and execute a strategic social media plan across all platforms.
• Create, curate, and manage content for various social media channels.
• Monitor social media channels for trends and engagement opportunities.
• Respond to comments, messages, and customer inquiries in a timely manner.
• Collaborate with the marketing team to align social media efforts with overall campaigns.
• Analyze social media metrics to optimize content and strategy effectiveness.
• Engage with influencers and brand advocates to broaden audience reach.
• Stay up-to-date with platform updates, algorithms, and best practices.
• Coordinate with designers and writers for visual and written content needs.
• Report on the performance and growth of social media activities monthly.
• Organize and execute social media live sessions and interactive content.
• Identify new trends and technologies to improve social media presence.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• At least 2 years of professional experience managing social media accounts.
• Proficiency in social media management tools and analytics platforms.
• Excellent verbal and written communication skills for content creation.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Creative thinker with a passion for innovation in digital marketing.
• Strong understanding of current trends across social media platforms.