Social Media Executive (225-829)

As a Social Media Executive, you will be responsible for managing and enhancing our company's social media presence across various platforms. You will play a crucial role in driving social media strategies to engage and grow our audience, and will work closely with cross-functional teams to align content and messaging with the overarching marketing and branding goals. This role requires creativity, a strong understanding of social media trends, and the skills to analyze the effectiveness of campaigns. You should also have excellent communication skills and the ability to create engaging content tailored to different platforms, which will help drive traffic, increase engagement, and build brand loyalty.

Responsibilities

• Develop, implement, and manage social media strategies to achieve marketing targets.
• Create and curate engaging and high-quality content for all social media platforms.
• Monitor real-time performance of campaigns using analytics tools to enhance strategy.
• Collaborate with design and content teams for cohesive storytelling and brand messaging.
• Engage with social media users by responding to queries, comments, and feedback.
• Conduct market research to stay up-to-date with the latest social media best practices.
• Utilize analytics tools to measure the success of campaigns and report insights.
• Create monthly reports on social media performance and ROI analysis.
• Manage and oversee any external advertising partners to ensure cohesive campaigns.
• Plan and organize events to promote brand awareness through social media.
• Identify key influencers and build relationships for brand collaboration opportunities.
• Stay informed on technological advancements and integrate them into future strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience as a Social Media Executive or in a similar role for two years.
• In-depth knowledge of various social media platforms and their best practices.
• Excellent written and verbal communication skills with a creative flair.
• Strong analytical skills and experience using social media analytics tools.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proficient in using graphic design software like Adobe Suite is advantageous.