Social Media Executive 18N25

The Social Media Executive is a dynamic and creative individual responsible for managing and developing a company's social media presence. You will play a key role in enhancing brand awareness within the digital space by driving website traffic and acquiring leads and customers. With a solid understanding of how each social media channel works, you will optimize content to encourage engagement and attract both followers and new clients. As a Social Media Executive, you will monitor trends and developments in social media tools, applications, channels, design, and strategy. You will be part of a growing team that is at the forefront of digital marketing efforts, contributing to the overall success of the company's marketing goals.

Responsibilities

• Develop and implement social media strategies across all platforms to align with business goals.
• Create, edit, and publish engaging content on a regular schedule to drive audience engagement and growth.
• Monitor SEO and user engagement, suggesting content optimization to improve performance.
• Collaborate with marketing, sales, and product development teams to create social ‘buzz’ around new product launches.
• Build and maintain a posting schedule, ensuring continuity across all platforms and consistency with brand messaging.
• Respond to comments, messages, and posts to build community and customer relationships.
• Analyze social media metrics to optimize strategy and report on campaign performance.
• Stay up-to-date with current technologies and trends in social media and applications.
• Plan and execute paid social media campaigns to maximize ROI.
• Engage with industry professionals and influencers to expand social networks and strengthen partnerships.
• Manage and oversee social media content calendar and posting schedules.
• Coordinate with the design and branding team to ensure a cohesive online appearance.

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field.
• Proven working experience in social media marketing or as a digital media specialist.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Experience with doing audience and buyer persona research for targeted strategies.
• Ability to deliver creative content ideas, both in writing and visually.
• Strong multitasking and project management skills within a fast-paced environment.