Social Media Executive 16F25

The Social Media Executive is responsible for enhancing the company's social media presence, implementing online marketing strategies, and driving audience engagement. This role is pivotal in crafting and sustaining the company's online identity while aligning with the overall brand goals. The individual will oversee the day-to-day management of social media platforms, develop unique and creative content, and measure the success of various campaigns. Additionally, the position requires close collaboration with the marketing department to ensure that the brand message is consistent. A successful candidate should have a passion for all things social media, understand how to optimize content for different platforms, and have an analytical mindset to monitor trends and outcomes. Staying updated with industry trends and emerging social media technologies will be key to driving more engagement and increasing brand awareness.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Create, curate, and manage published content including images and videos.
• Maintain brand consistency in online communication and marketing materials.
• Track, analyze, and report on social media metrics and campaign performance.
• Build and sustain an active, engaged online community to turn fans into customers.
• Respond to user queries, comments, and messages in a timely manner.
• Collaborate with marketing, PR, and customer service teams to ensure alignment.
• Stay up-to-date with digital technology and social media trends.
• Develop relationships with key influencers and engage them in brand messaging.
• Oversee social media account design, layout, and branding consistency.
• Plan and execute paid social media campaigns and measure their effectiveness.
• Identify competitor trends and incorporate best practices into strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or related field is required.
• Proven working experience of at least two years in social media marketing.
• Strong knowledge of various social media platforms and their best practices.
• Excellent communication skills, both written and verbal, are essential.
• Demonstrated ability to manage multiple projects and meet tight deadlines.
• Proficiency in using social media management and analytical tools preferred.
• Creative thinker with a strategic mindset for developing engaging content.