Social Media & Content Associate (225-731)

We are seeking a highly skilled and creative Social Media & Content Associate to join our dynamic marketing team. The successful candidate will play a pivotal role in driving our online presence and brand engagement across various social media platforms. This role requires a blend of creativity, strategic thinking, and a deep understanding of social media trends. The ideal candidate will be responsible for planning, developing, and implementing our social media strategy to increase our online presence and improve marketing and sales efforts. As a Social Media & Content Associate, you will be instrumental in shaping and conveying our brand’s story, as well as engaging and growing our community. If you have a passion for storytelling through digital content and are motivated by results, this is the perfect opportunity to develop your career in a fast-paced, ever-evolving industry.

Responsibilities

• Create, curate, and manage published content across all social media channels.
• Develop a content calendar and oversee day-to-day management of campaigns.
• Monitor effective benchmarks for measuring the impact of social media campaigns.
• Analyze, review, and report on the effectiveness of campaigns to maximize results.
• Work closely with the marketing team to align plans and strategies with business goals.
• Engage with online communities to promote brand engagement and increase traffic.
• Stay updated on the latest social media trends and technologies.
• Increase the company’s social presence through engaging and creative content.
• Collaborate with designers to ensure content is informative and appealing.
• Coordinate with influencers and industry professionals to develop a strong network.
• Deploy social listening tools to analyze engagement and brand perception online.
• Identify growth opportunities and measure content success with data-driven insights.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience in managing social media platforms and content creation.
• Excellent written and verbal communication skills are essential for success.
• Strong analytical skills to interpret social media metrics effectively.
• Creativity and ability to produce engaging content across various platforms.
• Understanding of SEO and web traffic metrics is crucial to role functions.
• Ability to work independently and collaboratively in a team environment.