SEO Specialist (225-917)

As an SEO Specialist, you will play a pivotal role in enhancing the online presence and search ranking of our brand. Your primary responsibility will be to develop and execute successful SEO strategies to drive organic traffic, increase brand awareness, and improve search engine rankings. You'll be working in an innovative environment, collaborating with creative and technical teams to ensure that our content aligns with the best practices of search engine algorithms. This role requires strong analytical skills, up-to-date knowledge of SEO practices, and a keen understanding of the digital landscape to deliver measurable results. Join our team to lead the charge in optimizing website content, conducting keyword research, and implementing effective strategies to stay ahead of industry trends.

Responsibilities

• Develop and implement effective strategies to improve organic search rankings.
• Conduct comprehensive keyword research to optimize existing content and discover new opportunities.
• Analyze website and social media campaigns to identify SEO improvement opportunities.
• Perform technical SEO audits and suggest necessary improvements for better site performance.
• Collaborate with content creators to produce SEO-friendly content across all digital platforms.
• Monitor and analyze competitors' SEO strategies to maintain market competitiveness.
• Stay updated with the latest industry trends and algorithm changes to adjust strategies accordingly.
• Provide regular performance reports with actionable insights to stakeholders and management.
• Utilize tools like Google Analytics and SEMrush for tracking and enhancing SEO metrics.
• Coordinate with developers to ensure the successful implementation of SEO recommendations.
• Optimize on-page elements including meta tags, headers, and alt text for all webpages.
• Build effective link-building strategies to increase the domain authority and trustworthiness.

Requirements

• Bachelor's degree in Marketing, Information Technology, or a related field preferred.
• Proven experience as an SEO Specialist or in a similar role for at least two years.
• Solid understanding of performance marketing and conversion rate analytics.
• Familiarity with webmaster tools, SEO tools, and analytics software like Google Analytics.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Ability to identify and act upon opportunities for improved SEO strategies.
• Excellent communication and interpersonal skills for effective teamwork and reporting.