SEO executive (225-901)

An SEO Executive is a key player in boosting the online visibility of a company’s websites and web pages. This role involves developing, implementing, and optimizing SEO strategies to build an impactful presence on search engines, enhance website traffic, and ultimately increase business profitability. As an SEO Executive, you will utilize your expertise in on-page and off-page optimization techniques, keyword research, and SEO trend analysis to ensure top-notch performance of the company’s online assets. You will work collaboratively with content creators, developers, and marketing professionals to align SEO strategies with broader marketing objectives. Keeping abreast of the latest SEO trends and algorithm changes is crucial, as is the continuous monitoring and reporting of performance metrics to refine strategies accordingly.

Responsibilities

• Develop and implement effective SEO strategies to improve traffic and rankings.
• Conduct thorough keyword research to guide content and optimization strategies.
• Collaborate with web developers to ensure best practices are being used across websites.
• Perform comprehensive site audits to identify and resolve technical SEO issues.
• Analyze and report on SEO performance using relevant tools and platforms.
• Monitor and analyze competitors’ activities and strategies for performance insights.
• Optimize the website's content, structure, and metadata for improved indexing.
• Stay updated with the latest SEO trends, tools, and algorithm changes.
• Work with the marketing team to align SEO strategies with marketing goals.
• Manage on-page and off-page SEO efforts, including link-building activities.
• Coordinate with content creators to enhance the SEO value of published content.
• Track performance metrics and make data-driven decisions for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or related field preferred.
• Proven experience as an SEO Executive or similar role in digital marketing.
• In-depth understanding of search engine algorithms and ranking methods.
• Proficiency with SEO tools like Google Analytics, SEMrush, and Moz.
• Strong analytical skills to interpret data and make informed recommendations.
• Excellent communication skills for collaboration with various teams and stakeholders.
• Ability to manage multiple projects in a fast-paced environment effectively.