SEO Executive 11N25

An SEO (Search Engine Optimization) Executive is a crucial member of the marketing team responsible for increasing the online visibility of the company's website and web content. This role involves developing and executing strategies that will improve search engine rankings, drive targeted traffic to the website, and increase overall site performance. An SEO Executive needs to stay updated with the latest search engine algorithms and apply best practices to improve SERP (Search Engine Results Page) rankings. They also collaborate with content creators, developers, and other teams to ensure SEO best practices are implemented across web properties. The ideal candidate is analytical, detail-oriented, and passionate about using data to drive marketing results. Creativity, problem-solving skills, and a deep understanding of various analytical tools are essential for thriving in this position.

Responsibilities

• Develop and implement effective SEO strategies to increase website visibility.
• Conduct thorough keyword research to guide content creators and optimize web content.
• Monitor and analyze SEO statistics such as rankings, traffic, and conversions.
• Collaborate with the development team to ensure SEO best practices are properly implemented.
• Stay updated with the latest industry trends and algorithm changes in search engines.
• Perform ongoing keyword discovery, expansion, and optimization to maximize search potential.
• Identify and resolve any technical issues impacting site performance in search engines.
• Create and present regular reports on SEO strategy performance and developments.
• Coordinate with content marketing and social media teams to optimize company presence online.
• Research and implement search engine optimization recommendations on new and existing content.
• Optimize existing website content and landing pages for improved search engine ranking.
• Analyze competitors’ SEO strategies and develop ways to stay ahead in search results.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• Proven work experience as an SEO Executive or relevant role with measurable results.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
• Solid understanding of web analytics and the ability to generate meaningful statistics.
• Excellent verbal and written communication skills for seamless collaboration.
• Ability to manage multiple tasks effectively with strong attention to detail.