Sales & Marketing Engineer – Industrial Automation 24J25

The role of a Sales & Marketing Engineer in Industrial Automation is a dynamic and multifaceted position that combines technical expertise with strategic sales and marketing skills. This professional is tasked with bridging the gap between technical solutions and market needs, understanding both the intricacies of industrial automation and the nuances of market demands. The ideal candidate would possess a robust engineering background, preferably in fields relevant to automation, along with a keen ability to communicate complex technical concepts to non-technical stakeholders. As a pivotal figure within the sales and marketing teams, the Sales & Marketing Engineer is expected to identify and cultivate potential sales leads, tailor technical solutions to client needs, and ultimately drive revenue growth. This position demands an innovative thinker who can analyze market trends, foresee industrial challenges, and leverage cutting-edge technology to propose viable automation solutions.

Responsibilities

• Develop and implement strategic plans to reach sales targets and company goals.
• Identify potential customers and develop personalized approaches to sales engagement.
• Analyze customer requirements and tailor automation solutions to meet their needs.
• Collaborate with engineering teams to communicate client feedback and specific requirements.
• Conduct product demonstrations and technical presentations for various audiences.
• Participate in industry trade shows, conferences, and networking events to promote offerings.
• Create and maintain comprehensive sales documentation and reports for team review.
• Monitor market trends and competitor activities to inform sales strategies.
• Facilitate customer after-sale support to ensure satisfaction and repeat business.
• Assist in the development of marketing materials and campaigns to support sales efforts.
• Work alongside product development teams to guide future product innovations.
• Provide training and guidance to newly hired sales engineers and team members.

Requirements

• Bachelor's degree in Engineering, preferably in industrial automation or a related field.
• Proven experience in sales and marketing within the industrial automation sector.
• Strong technical understanding of automation systems and their market applications.
• Excellent communication skills to articulate complex solutions to diverse audiences.
• Demonstrated ability to manage multiple projects and prioritize effectively under deadlines.
• Knowledge of market research, sales forecasting, and strategic planning methodologies.
• Proficiency with CRM software and willingness to engage in travel as required.