Performance Marketing Executive 13F25

A Performance Marketing Executive is a vital role in the digital marketing landscape, responsible for planning, executing, and optimizing online advertising campaigns to drive customer acquisition and profitability. This role requires a keen analytical mind, creativity, and a deep understanding of various digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising. The Performance Marketing Executive is charged with leveraging multiple digital channels to meet the client or company's strategic marketing objectives. You will need to analyze data and trends to improve performance and achieve key business goals. In a dynamic and fast-paced environment, this role is perfect for result-driven professionals who are eager to make a tangible impact on marketing strategies and outcomes.

Responsibilities

• Develop and implement online advertising strategies to drive acquisition and growth.
• Analyze campaign performance data, adjusting strategies to achieve campaign objectives.
• Collaborate with creative teams to develop engaging ads that resonate with target audiences.
• Conduct market research to identify new opportunities and audience preferences.
• Manage budgets for performance marketing campaigns, optimizing for maximum ROI.
• Report on the effectiveness of marketing campaigns to stakeholders and management.
• Stay updated with the latest digital marketing trends and platform updates.
• Coordinate with sales and product management teams to align marketing strategies.
• Implement A/B testing to refine and improve ad performance and customer engagement.
• Build and nurture relationships with advertising platform representatives for best practices.
• Utilize data-driven insights to inform strategic decisions and campaign improvements.
• Ensure compliance with company policies and legal requirements in all marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in performance marketing with a focus on digital channels.
• Strong analytical skills with proficiency in using data analytics tools and platforms.
• Experience with Google Ads, Facebook Ads, and/or other digital ad platforms.
• Excellent communication skills for effective stakeholder and team engagement.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Creative and strategic thinking with a focus on achieving performance goals.