Digital Marketing Specialist 07N25

The Digital Marketing Specialist role is a dynamic position that focuses on designing, implementing, and managing online marketing campaigns that promote a company's brand, products, or services. This role requires a passionate, strategically-minded individual who is adept at working with data-driven strategies and savvy in utilizing various digital marketing channels to achieve measurable results. Working primarily with the marketing team and often interacting with other departments, the right candidate for this position will possess a blend of creative flair and technical expertise. This blend is crucial to effectively engage audiences, analyze campaign performance, and achieve business objectives. A successful Digital Marketing Specialist will be analytical, detail-oriented, and in tune with the ever-evolving digital landscape to effectively influence brand positioning and market presence.

Responsibilities

• Develop comprehensive digital marketing plans aligned with the company's goals and targets.
• Create, execute, and optimize social media marketing campaigns across various platforms.
• Analyze website analytics and performance metrics to enhance user engagement and experience.
• Conduct keyword research to guide content teams and SEO strategies effectively.
• Design and manage organic and paid search campaigns to boost visibility and traffic.
• Collaborate with creative teams for compelling and effective campaign content creation.
• Implement email marketing initiatives, ensuring proper segmentation and personalization.
• Track and report on digital marketing performance using tools like Google Analytics.
• Stay updated with digital marketing trends and implement best practices accordingly.
• Coordinate with sales teams to align marketing strategies with sales objectives.
• Work with third-party vendors to manage programmatic advertising campaigns effectively.
• Manage and allocate the digital marketing budget for maximum ROI and cost efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Minimum three years of experience in digital marketing or related roles.
• Proficiency with digital marketing tools like Google Ads, Analytics, and SEO tools.
• Strong understanding of current online marketing concepts and digital trends.
• Excellent communication skills with a strong attention to detail and analytics.
• Ability to multitask and manage various digital marketing projects simultaneously.
• Certified Google Ads and Google Analytics professional is highly desirable.