Digital Marketing Executive (225-1009)

A Digital Marketing Executive is a crucial role within any business or organization that aims to promote its products, services, or brand in the digital world. This position involves planning and executing all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns. The Digital Marketing Executive is tasked with maintaining the brand's online presence and engaging with target audiences to drive business growth and improve brand recognition. Successful candidates will possess a comprehensive understanding of current marketing trends and digital technologies, as well as the analytic capabilities to track campaign performance and suggest improvements. They are also expected to work collaboratively with other departments to ensure consistent brand messaging across all channels.

Responsibilities

• Develop and oversee digital marketing campaigns that align with business goals.
• Plan and execute all web, SEO/SEM, email, and social media advertising strategies.
• Identify trends and insights to optimize spending and performance.
• Collaborate with internal teams to create engaging and high-quality content.
• Measure and report on the performance of all digital marketing campaigns.
• Evolve strategies based on analytics, research, and market trends.
• Manage and improve lead generation campaigns, measuring results.
• Utilize strong analytical ability to evaluate end-to-end customer experience across channels.
• Maintain social media presence across all digital channels.
• Maintain partnerships with media agencies and other vendors.
• Utilize a deep understanding of digital tools and platforms.
• Stay up to date with the latest technology and best practices.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a relevant field.
• Proven experience as a Digital Marketing Executive or a similar role.
• In-depth knowledge of various social media platforms and digital marketing tools.
• Strong analytical skills and data-driven thinking capabilities.
• Familiarity with web analytics tools, such as Google Analytics.
• Excellent communication skills both verbal and written.
• Highly creative with experience in identifying target audiences effectively.