Digital Marketing Executive 17F26

As a Digital Marketing Executive, you will play a pivotal role in developing and implementing strategies that promote our company's brand, products, and services across digital platforms. This role requires a blend of creativity and analytical skills to design compelling content and track campaign effectiveness. You will work closely with various departments to ensure the alignment of online marketing efforts with business goals. Your expertise will guide us in leveraging the latest digital tools and trends to optimize customer engagement and lead generation, ultimately driving business growth. You are expected to be proactive, innovative, and results-driven with a passion for digital media and marketing technologies.

Responsibilities

• Develop and implement effective digital marketing strategies across multiple channels.
• Create engaging and relevant content for social media posts, blogs, and newsletters.
• Monitor and report on the performance of digital marketing campaigns regularly.
• Collaborate with the content and design teams to create visual assets and core messages.
• Manage and optimize company websites for improved user experience and SEO rankings.
• Utilize data analytics to tailor marketing approaches and boost campaign effectiveness.
• Stay updated with the latest digital marketing trends and best practices.
• Implement and manage paid advertising campaigns on platforms such as Google Ads and Facebook.
• Engage with the online community by responding to inquiries and fostering discussions.
• Develop partnerships and collaborations with influencers and other relevant entities.
• Oversee email marketing campaigns and measure their reach and engagement.
• Ensure all digital marketing efforts comply with the industry regulations and standards.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience in digital marketing with successful campaign management.
• Strong knowledge of SEO, PPC, social media, and email marketing strategies.
• Proficient in using analytics tools such as Google Analytics or similar platforms.
• Excellent written and verbal communication skills for content creation and collaboration.
• Ability to multitask and manage multiple projects within tight deadlines.
• Strong problem-solving skills and a proactive approach to marketing challenges.