Digital Marketing Executive 14N25

The Digital Marketing Executive role is a crucial component in today's dynamic marketing landscape, serving as a pivotal point in online branding and consumer engagement. This position encompasses a variety of strategies to enhance the virtual presence of an organization substantially. As a Digital Marketing Executive, you'll be relied upon to devise and implement effective online campaigns that drive traffic, engage customers, and generate measurable results. The role requires a digital-savvy individual with a sharp understanding of the latest marketing tools, platforms, and trends. Working collaboratively with cross-functional teams, you will develop multi-channel strategies, monitor campaign performance, and optimize content across digital platforms. This position offers a great opportunity for anyone who wants to stay ahead in the fast-paced digital marketing world while contributing to the overall success of the company.

Responsibilities

• Develop and implement digital marketing campaigns aligned with business goals.
• Monitor, analyze, and report the performance of digital marketing campaigns.
• Manage social media platforms to ensure brand consistency and engagement.
• Collaborate with designers and content creators to produce high-quality content.
• Conduct keyword research and optimize website content for search engines.
• Oversee email marketing campaigns and track their effectiveness regularly.
• Analyze website traffic through tools like Google Analytics to refine strategies.
• Stay updated on emerging digital marketing trends and leverage them proactively.
• Liaise with advertising vendors to deploy and assess online ads.
• Engage with existing customers and potential leads through various online channels.
• Coordinate with sales teams to ensure alignment on marketing strategies.
• Develop and manage digital project budgets, tracking expenditure as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing, including social media and SEO strategies.
• Strong understanding of current online marketing concepts and best practices.
• Proficient in use of web analytics tools like Google Analytics and AdWords.
• Excellent written and verbal communication skills are essential for this role.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinking skills, with attention to detail and problem-solving ability.