Digital Marketing Executive 13J25

As a Digital Marketing Executive, you will play a pivotal role in the planning and execution of online marketing strategies to drive brand awareness and customer engagement. You will work closely with the marketing team to create and manage digital marketing campaigns and ensure the alignment with business objectives and target audiences. Your analytical skills and attention to detail will be crucial in tracking marketing performance, optimizing strategies, and achieving measurable outcomes. Your creativity and knowledge of the latest digital marketing trends will aid in delivering engaging and effective content across various digital channels, including social media, email marketing, and the company’s website. This role requires excellent communication skills, a proactive attitude, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand presence online.
• Coordinate with the creative team to produce engaging digital content.
• Manage and update content on the company’s website and digital platforms.
• Conduct market research to identify trends and opportunities for growth.
• Monitor and analyze the performance of digital marketing campaigns.
• Utilize SEO best practices to improve website visibility and ranking.
• Manage pay-per-click (PPC) and social media advertising campaigns.
• Collaborate with external vendors and digital agencies as necessary.
• Create email marketing campaigns to reach target audiences effectively.
• Track and analyze web analytics to inform marketing strategy adjustments.
• Stay updated on digital marketing trends and implement new techniques.
• Provide regular reports on campaign performance and recommend improvements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or relevant field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong knowledge of digital marketing concepts, SEO, and PPC strategies.
• Proficiency in marketing automation tools and web analytics software.
• Excellent written and verbal communication skills are required.
• Ability to manage multiple projects and meet deadlines effectively.
• Experience with graphic design software is considered an advantage.