Digital Marketing Coordinator (225-914)

The Digital Marketing Coordinator plays a pivotal role in shaping and executing digital marketing strategies to boost brand awareness, drive consumer engagement, and increase conversions. This position is central to supporting the marketing team in managing digital marketing initiatives, coordinating campaigns, and analyzing performance metrics. The ideal candidate is passionate about digital marketing trends, possesses strong analytical skills, and is adept at using data to drive decision-making. A successful Digital Marketing Coordinator combines creativity with a strategic mindset, excelling at multi-tasking while maintaining a keen attention to detail. This role requires excellent communication skills as the coordinator will collaborate with various departments to ensure consistency and alignment in messaging across all digital platforms. The position also offers an opportunity to learn and grow within a dynamic marketing team, contributing to the company's overall business objectives through innovative digital strategies.

Responsibilities

• Develop and oversee digital marketing campaigns aligned with marketing objectives.
• Monitor social media channels and engage with users across different platforms.
• Analyze digital marketing analytics to identify trends and insights for optimization.
• Create and manage content across various digital platforms and channels.
• Collaborate with graphic design and content teams to create compelling visuals.
• Conduct keyword research and optimize content for search engine marketing.
• Assist in managing and updating the company’s website, ensuring accuracy and consistency.
• Monitor competitor activities and industry trends to inform strategic decisions.
• Coordinate the email marketing campaigns and measure their effectiveness.
• Assist with the planning and execution of digital marketing events and webinars.
• Manage PPC campaigns on Google Ads and other platforms to increase exposure.
• Support the marketing team with administrative tasks and project coordination.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience in digital marketing within an agency or corporate setting.
• Strong understanding of current online marketing concepts and strategies.
• Proficient in using digital marketing tools like Google Analytics, AdWords, and SEO tools.
• Excellent written and verbal communication skills with attention to detail.
• Ability to work independently and collaboratively in a team-oriented environment.
• Strong organizational skills with the ability to multitask and manage deadlines.