Digital Marketing Coordinator 19D25

The Digital Marketing Coordinator is an essential role within the marketing team, responsible for the strategic planning and execution of digital marketing campaigns. This individual will possess strong analytical skills, have a keen eye for detail, and be adept at managing multiple projects simultaneously. The coordinator will work collaboratively with various departments to ensure campaign alignment with brand and business goals. In addition to a solid understanding of digital marketing channels, platforms, and best practices, the ideal candidate will have experience using various digital marketing tools and technologies. The ability to effectively communicate insights and recommendations based on campaign performance data is crucial. Success in this role will be measured by the ability to increase online engagement, drive website traffic, and contribute to a measurable increase in sales conversions.

Responsibilities

• Develop and implement digital marketing strategies across multiple online platforms.
• Coordinate with internal teams to ensure consistency in brand messaging and identity.
• Monitor and analyze digital marketing performance using analytical tools and software.
• Generate actionable insights from data to optimize marketing tactics and strategies.
• Manage the creation and execution of email marketing campaigns and newsletters.
• Collaborate with content creators to produce engaging and relevant digital content.
• Oversee social media accounts to enhance audience engagement and brand visibility.
• Research and identify new digital marketing trends to stay competitive in the industry.
• Plan, execute, and manage paid advertising campaigns across social and search channels.
• Track, report, and present performance metrics and marketing KPIs to stakeholders.
• Ensure all digital marketing efforts comply with legal requirements and privacy standards.
• Work closely with the sales team to align on growth objectives and tactics.

Requirements

• Bachelor’s degree in marketing, communications, or a related field is required.
• Minimum of 2 years' experience in digital marketing or a similar role.
• Proficiency in using digital marketing tools such as Google Analytics and SEMrush.
• Strong understanding of SEO principles and how to optimize content for search engines.
• Excellent written and verbal communication skills with strong attention to detail.
• Experience with social media platforms, email marketing, and content management systems.
• Ability to work in a fast-paced environment and manage multiple tasks effectively.