Digital Marketing Coordinator 03N25

The Digital Marketing Coordinator plays a pivotal role in enhancing the online presence and digital footprint of our company. This role entails strategizing and executing marketing campaigns across various digital platforms to ensure a robust online presence. The ideal candidate should possess a profound understanding of digital marketing concepts, a keen sense of creativity, and robust analytical skills to gauge marketing effectiveness. As a liaison between different departments, you will advocate for our brand with innovative strategies while working hand-in-hand with the design, content, and development teams. This multifaceted role demands high engagement levels, creativity in developing digital content, and efficiency in monitoring and evaluating digital marketing strategies. With a focus on increasing brand awareness, lead generation, and ultimately driving engagement, the Digital Marketing Coordinator will strategize around emerging digital trends to maintain a competitive edge.

Responsibilities

• Plan and execute digital marketing campaigns across various online platforms.
• Create engaging multimedia content aligned with brand messaging and objectives.
• Monitor, analyze, and report performance metrics of digital marketing campaigns.
• Collaborate with internal teams to design and execute marketing strategies.
• Optimize content for the website and social networking channels such as Facebook, Instagram, Twitter, etc.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand's digital presence is at the forefront.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Plan, design, and implement email marketing campaigns to boost company awareness and sales.
• Stay current with digital marketing strategies and solutions through social networking.
• Assist in developing a comprehensive digital marketing plan to achieve set goals and objectives.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• Proven experience in digital marketing roles with a successful track record.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Proficiency with digital marketing tools and SEO/SEM best practices.
• Excellent verbal and written communication skills are essential.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of website analytics tools and usability testing would be advantageous.