Job Description

A CRM Specialist plays a pivotal role in strengthening and nurturing a company’s relationship with its customers by utilizing various customer relationship management tools and strategies. The individual in this position will be responsible for managing and analyzing customer interactions and data throughout the customer lifecycle. This involves deploying CRM systems to improve business relationships, aid in customer retention, and drive sales growth. As a CRM Specialist, you will liaise between the company and its customers to ensure client satisfaction. You will be expected to leverage CRM software to compile, analyze, and apply customer insights for marketing and service-related enhancements. This role requires a keen understanding of consumer behavior and the ability to apply this knowledge to create personalized experiences for clients.


Responsibilities

  • Maintain and update the company’s CRM system to ensure data accuracy and integrity.
  • Analyze customer data and provide insights to enhance customer experience strategies.
  • Develop and implement customer relationship programs to improve customer retention.
  • Collaborate with sales and marketing teams to align CRM initiatives with business goals.
  • Train and support team members in using CRM software and tools effectively.
  • Monitor customer feedback and address issues to improve customer satisfaction.
  • Create detailed reports on customer engagement and CRM performance metrics.
  • Identify new trends and technologies in CRM to drive continuous improvement.
  • Customize CRM features and functionalities to meet the company’s specific needs.
  • Manage CRM campaigns, including promotions and loyalty programs, to boost engagement.
  • Work with IT and project managers to ensure smooth integration of CRM solutions.
  • Provide insights and support for data-driven marketing campaigns and strategies.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience with CRM software, such as Salesforce or HubSpot.
  • Strong analytical skills and ability to interpret complex data insights.
  • Excellent communication and interpersonal skills to work with diverse teams.
  • Strong problem-solving skills to address customer relationship challenges effectively.
  • Ability to manage time and prioritize tasks in a fast-paced environment.
  • Familiarity with marketing strategies and tactics to enhance customer relationships.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: India City: Maharashtra
Company Website: https://www.talentmate.com Job Function: Marketing
Company Industry/
Sector:
Recruitment & Staffing

What We Offer


About the Company

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