Business Analyst – Marketing Analytics 21N25

The Marketing Analytics Business Analyst, designated as 21N25, plays a crucial role in driving marketing performance by leveraging data-driven insights. This position is pivotal for companies looking to enhance their marketing strategies through analytics. The primary focus of this role is to interpret complex data and transform it into actionable strategies that help the business achieve its marketing goals. The analyst is responsible for tracking marketing performance metrics, analyzing trends, and advising on future marketing initiatives. This role requires a blend of analytical, technical, and communication skills, as well as an in-depth understanding of marketing principles. As a critical thinker, the Business Analyst should be capable of driving results and contributing to the marketing team’s success.

Responsibilities

• Conduct thorough data analysis to identify marketing trends and opportunities.
• Develop and implement data-driven strategies to improve marketing effectiveness.
• Present findings and insights to marketing teams and stakeholders in clear, concise formats.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Utilize analytical tools and techniques to analyze marketing campaign performance.
• Prepare detailed reports and dashboards to monitor key marketing performance indicators.
• Identify areas for improvement in the marketing strategies using data analysis.
• Support the marketing team in making informed decisions based on data insights.
• Stay updated on industry trends and advancements in marketing analytics techniques.
• Maintain data integrity and ensure accurate reporting of marketing data and analytics.
• Develop and maintain relationships with key stakeholders to drive collaborative efforts.
• Provide support in the design and implementation of marketing analytics tools and systems.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field is required.
• Proven experience in marketing analytics or a related analytical field is necessary.
• Strong proficiency in marketing analytics tools such as Google Analytics or Tableau.
• Excellent analytical skills with the ability to interpret complex data sets accurately.
• Exceptional verbal and written communication skills for effective presentation of findings.
• Demonstrated ability to work collaboratively in a team-oriented environment.
• Strong problem-solving skills with the capacity to develop innovative data-driven solutions.