Associate - Performance Marketing 26O25

As an Associate in Performance Marketing, you will play a critical role in driving our marketing efforts through data-driven strategies and optimization techniques. This position caters to individuals who are passionate about digital marketing, love working with metrics, and have a knack for maximizing ROI. You will be responsible for planning, executing, and analyzing online marketing campaigns to increase customer engagement and retention. By working closely with various teams, including creative, sales, and analytics, you will ensure that performance metrics are met and exceeded. This role offers a unique opportunity to impact the business significantly while developing your skills in a fast-paced and dynamic environment.

Responsibilities

• Develop and execute performance marketing campaigns across digital channels.
• Analyze data to inform and optimize marketing strategies and campaigns.
• Coordinate with creative teams to design relevant and engaging advertisements.
• Monitor and report on key performance metrics and KPIs regularly.
• Conduct A/B testing to improve campaign performance and conversion rates.
• Manage budget allocations and ensure effective spend across all channels.
• Collaborate with other departments to align marketing strategies with business goals.
• Identify and implement growth opportunities within existing marketing channels.
• Stay updated with the latest trends and best practices in performance marketing.
• Assist in the creation and presentation of marketing reports to stakeholders.
• Handle troubleshooting of any issues arising in marketing campaign execution.
• Ensure that all marketing activities comply with industry regulations and standards.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Minimum of 1–2 years experience in digital marketing or similar roles.
• Strong analytical skills and experience with data-driven marketing strategies.
• Proficiency in using marketing platforms and analytics tools is essential.
• Excellent written and verbal communication skills are required.
• Ability to multitask and manage various projects concurrently with ease.
• High attention to detail and a proactive approach to problem-solving.