Social Media Strategist 30N25

We are seeking a talented and experienced Social Media Strategist to join our dynamic marketing team. The ideal candidate will have a proven track record of developing and executing successful social media strategies, increasing brand awareness, and driving engagement across various social media platforms. As a Social Media Strategist, you will be responsible for planning, implementing, and monitoring the company's social media strategies to improve marketing efforts and increase engagement. You will work closely with the marketing team to create innovative social media campaigns that align with the company’s goals and objectives. If you have a creative mindset, are highly motivated, and have a deep understanding of social media trends, we encourage you to apply for this exciting opportunity.

Responsibilities

• Develop and implement comprehensive social media strategies to improve brand visibility.
• Create engaging content tailored to the brand's target audience and platform.
• Analyze metrics to optimize content performance and adjust strategies as needed.
• Stay up-to-date with the latest social media trends and emerging platforms.
• Monitor social media channels for industry trends and competitor activities.
• Collaborate with the marketing team to ensure cohesive brand messaging and promotion.
• Manage the social media calendar and align it with marketing campaigns and events.
• Engage with followers and respond to inquiries in a timely and professional manner.
• Run social media advertisements to reach specific audience segments and goals.
• Track and report on the effectiveness of social media initiatives and campaigns.
• Conduct regular audits to assess social media presence and suggest improvements.
• Develop relationships with influencers for potential collaborations and promotions.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum of 3 years of experience in social media strategy and execution.
• Strong knowledge of social media platforms and their respective best practices.
• Excellent written and verbal communication skills, with a passion for storytelling.
• Proficient in using social media management and analytics tools effectively.
• Ability to work independently and as part of a collaborative team environment.
• Strong organizational skills with the ability to manage multiple projects at once.