Social Media Strategist (225-1008)

As a Social Media Strategist, you will play a pivotal role in enhancing our online presence and building a strong brand identity across various social media platforms. Your primary responsibilities include developing and implementing social media strategies that align with the company's goals and objectives. You will collaborate closely with marketing, content, and design teams to create engaging and innovative content that captivates the target audience. A keen sense of brand voice and the ability to analyze social media metrics to optimize strategies are crucial. If you are a creative thinker with a passion for digital marketing, this role offers an exciting opportunity to drive brand success through effective social media strategies.

Responsibilities

• Develop and implement detailed social media strategies for various platforms.
• Create engaging content that aligns with the brand's voice and objectives.
• Conduct research to identify and analyze the latest social media trends.
• Collaborate with creative teams to design innovative social media campaigns.
• Engage with the community and respond promptly to inquiries and comments.
• Monitor social media metrics and prepare comprehensive performance reports.
• Stay updated on social media tools, applications, and industry news.
• Coordinate with marketing teams to integrate social media strategies effectively.
• Manage social media advertisements and monitor their performance closely.
• Conduct regular competitor analysis to enhance current strategies effectively.
• Identify opportunities to drive web traffic and increase engagement rates.
• Track key performance indicators to improve future social media initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Strategist or similar role required.
• In-depth understanding of social media platforms and their functionalities.
• Strong content creation skills, including writing and multimedia design capabilities.
• Ability to analyze data and derive actionable insights for strategy enhancement.
• Excellent communication and collaboration skills are essential for this role.
• Familiarity with social media monitoring and analytics tools is a plus.