Social Media Strategist 03F25

A Social Media Strategist is a vital role within any organization looking to maintain a competitive edge in today’s digital landscape. This role involves developing, implementing, managing, and overseeing social media presence to enhance brand awareness, improve marketing efforts, and increase engagement and conversions. The Social Media Strategist is responsible for crafting compelling content, understanding audience behavior, and utilizing social media platforms to their fullest potential. They must stay current with social media trends and integrate them into the organization's overall marketing strategy. This position requires creativity, analytical skills, and a strong understanding of various digital marketing tools to measure success and foster growth across social media channels.

Responsibilities

• Develop, implement, and manage our social media strategy aligned with business goals.
• Create and curate engaging content for various social media platforms.
• Define key performance indicators (KPIs) for social media campaigns and monitor performance.
• Collaborate with other teams to ensure brand consistency and maximize marketing efforts.
• Identify trends and insights to optimize social media marketing strategies and techniques.
• Analyze social media metrics and report the effectiveness of campaigns weekly.
• Manage and oversee social media content including planning and scheduling posts.
• Engage with followers and respond to comments and messages promptly.
• Research and implement new social media trends and best practices.
• Work closely with designers to ensure content and visuals are compelling and effective.
• Monitor competitors and provide insights into their social media activities and strategies.
• Plan and execute social media advertising campaigns to increase reach and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Strategist or similar role is essential.
• Excellent understanding of social media platforms, trends, and technologies.
• Strong analytical skills for measuring social media campaign performance and impact.
• Outstanding communication and interpersonal skills for working with diverse teams.
• Creative mindset with the ability to produce innovative and engaging content.
• Experience with social media management tools and analytics platforms.