Social Media Executive 22N25

A Social Media Executive plays a crucial role in the success of a company's online presence and brand awareness. This role is designed for creative, tech-savvy individuals who can effectively manage social media platforms to convey a company’s message to the target audience. The Social Media Executive is responsible for developing and implementing social media strategies, creating engaging content, and analyzing user engagement and feedback. This job requires excellent communication skills, a strong understanding of social media trends, and the ability to work collaboratively with marketing teams to drive brand growth through digital channels. A successful Social Media Executive is proactive, detail-oriented, and always on the lookout for new ways to enhance a company’s digital footprint.

Responsibilities

• Create, curate, and manage published content across various social media platforms daily.
• Develop social media strategies aligned with company goals to boost brand awareness.
• Collaborate with the marketing team to create social campaigns that generate high engagement.
• Analyze engagement data, identify trends, and plan digital campaigns to build community online.
• Engage with followers, respond to queries, and manage online communities effectively.
• Oversee social media account design including timelines, profiles, and blog content.
• Monitor and report on performance analytics and adjust strategies to improve results.
• Stay updated with the latest social media best practices and technologies.
• Collaborate with content creators and designers to ensure content is informative and appealing.
• Identify and engage with potential influencers for brand collaboration opportunities.
• Plan and execute social media advertising strategies and campaigns.
• Research target demographics to better tailor social media content to audience preferences.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in managing multiple social media accounts professionally.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills are required.
• Ability to deliver creative and engaging content across different social media platforms.
• Proficiency in social media analytics tools such as Google Analytics and Hootsuite.
• Strong organizational skills with the ability to handle multiple projects simultaneously.