Social Media Executive 22F26

The Social Media Executive is a dynamic role, ideal for a creative and strategic thinker who excels in the fast-paced world of digital marketing. This position requires a proactive individual with strong communication skills and a deep understanding of various social media platforms. In this role, you will be responsible for developing and implementing strategic social media campaigns that align with the company's marketing objectives. You will engage with the online community by creating, curating, and managing published content. Your role will also entail analyzing social media trends, monitoring site metrics, and engaging with followers to foster relationships. The ideal candidate will blend creativity with data-driven insights to enhance brand presence and ensure that all content aligns with the company's voice and brand strategy.

Responsibilities

• Develop, execute, and manage social media strategies aligned with business goals.
• Create and curate engaging and targeted content for all social media platforms.
• Monitor and report on social media analytics to optimize future campaigns.
• Coordinate with marketing and design teams to ensure brand consistency.
• Engage with the online community and respond to comments and messages promptly.
• Conduct competitive research and develop strategies to improve online presence.
• Utilize social media tools to schedule and plan content effectively.
• Stay updated on current technologies and trends in social media and applications.
• Collaborate with influencers and manage relationships for increased brand exposure.
• Track SEO and user engagement and suggest content optimization techniques.
• Support in the creation and management of social media ad campaigns.
• Encourage community interaction and growth through engaging stories and posts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Executive or similar role.
• Excellent communication skills, both written and verbal.
• In-depth knowledge of major social media platforms and their functionalities.
• Strong analytical skills to interpret social media data and trends.
• Creative thinker with the ability to plan and execute unique campaigns.
• Familiarity with content management systems and social media tools.
• Ability to work collaboratively in a team environment.
• Strong organizational skills with an attention to detail.
• Proficiency in graphic design software is a plus.