Social Media Executive (225-830)

A Social Media Executive is a dynamic role within a company that focuses on leveraging social media platforms to promote the brand, engage with a community, and drive overall marketing initiatives. This position demands creativity, strategic thinking, and an in-depth understanding of social media landscapes to effectively reach and interact with target audiences. The ideal candidate will be responsible for creating compelling content, analyzing user engagement metrics, and refining strategies to enhance company presence and grow follower bases across various platforms. As a Social Media Executive, your role will be critical in shaping how the brand is perceived online while contributing to the broader marketing goals of the organization.

Responsibilities

• Develop, implement, and manage social media strategies to align with business goals.
• Create engaging and visually appealing multimedia content tailored for various platforms.
• Monitor user engagement and feedback to optimize content and strategies continually.
• Collaborate with marketing, sales, and product development teams to develop social content.
• Analyze social media metrics and report on performance, providing actionable insights.
• Ensure content is on-brand, consistent in terms of style, quality, and tone of voice.
• Stay up-to-date with the latest social media best practices, trends, and technologies.
• Communicate with industry professionals and influencers to create a strong network.
• Oversee company social media channels to ensure consistent branding and messaging.
• Manage social media advertising campaigns to drive brand awareness and engagement.
• Respond to queries on time and monitor customer reviews to maintain community standards.
• Keep ahead of competitor activities on social platforms and propose adjustments as necessary.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven work experience as a Social Media Executive or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms.
• Familiarity with online marketing strategies and marketing channels.
• Strong copywriting skills and ability to produce engaging content for diverse audiences.
• Analytical and multitasking skills, with the ability to manage priorities effectively.
• Ability to work efficiently both independently and as part of a team.