Social Media Executive (225-1017)

The Social Media Executive is a pivotal role in shaping and maintaining the brand's image across various social media platforms. This role involves developing a strategic social media marketing plan and its execution that aligns with the business objectives and focuses on brand building and engagement strategies. The ideal candidate should be highly creative with an in-depth understanding of various social media platforms, their respective participants, and how each platform can be deployed in different scenarios. A Social Media Executive should have exceptional content creation skills, a knack for analytics, and the ability to adapt to evolving social media trends. This role requires an individual who can work collaboratively within the marketing team to craft and manage comprehensive social media campaigns that resonate with the target audience, thereby driving positive engagement and brand loyalty.

Responsibilities

• Develop and implement a comprehensive social media strategy to enhance brand image.
• Create, curate, and manage all published content across various social media channels.
• Design and execute digital marketing campaigns tailored for different social media platforms.
• Collaborate with the marketing team to align social media strategies with business goals.
• Monitor social media trends, tools, and applications, and stay updated with industry changes.
• Analyze social media metrics and promptly adjust strategies to boost performance and engagement.
• Engage with the online community, responding to Facebook, Twitter, LinkedIn, and Instagram comments.
• Identify and establish relationships with key influencers and stakeholders to broaden our reach.
• Report on social media performance and insights to management with actionable recommendations.
• Coordinate and collaborate with freelancers or contractors on specific campaigns or initiatives as needed.
• Manage social media budgets effectively to maximize reach and engagement across all platforms.
• Implement SEO best practices in social media content to enhance visibility and user engagement.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven work experience as a Social Media Executive or similar role with demonstrated results.
• Excellent written and verbal communication skills adept at creating engaging content.
• Proficiency in social media analytics and listening tools for performance tracking and reporting.
• Strong understanding of major social media platforms including their respective audiences.
• Creative mindset with the ability to think out of the box and present new ideas.
• Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.