Social Media Executive 20N25

A Social Media Executive plays a critical role in managing and enhancing the online presence of a brand or organization. This position is tailored for creative and strategic thinkers who can work effectively with digital platforms. The Social Media Executive is expected to craft engaging content, foster community engagement, and use analytics to inform and adjust their strategies. Working closely with the marketing team, the Social Media Executive will contribute to campaigns and initiatives that strengthen the brand's voice across various social media channels. The role requires someone with proficient communication skills, both written and verbal, and an enthusiasm for staying updated on industry trends and digital media innovations.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create engaging content for multiple social media platforms on a regular basis.
• Monitor social media channels for industry trends and competitor activities.
• Engage with the audience by responding to comments and messages promptly.
• Collaborate with the marketing team to align social media content with campaigns.
• Analyze key performance indicators to measure the success of social media efforts.
• Stay updated with the latest digital media trends and emerging platforms.
• Develop and oversee social media contests and promotions to increase brand visibility.
• Coordinate with graphic designers and content writers to produce creative content.
• Utilize social media management tools for scheduling and analyzing performance.
• Prepare reports on social media marketing efforts and their effectiveness.
• Manage social media advertising campaigns and budget allocations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role is essential.
• Strong communication and writing skills with attention to detail are necessary.
• In-depth knowledge of major social media platforms and their algorithms.
• Ability to analyze and interpret social media metrics for strategy adjustments.
• Experience using social media management platforms, like Hootsuite or Buffer, is advantageous.
• Creative mindset with strong visual and conceptual design skills preferred.