Social Media Executive 13D25

A Social Media Executive is fundamentally responsible for curating a brand's online presence and effectively engaging with the target audience through social media platforms. This role requires a dynamic individual with a creative mindset and an analytical approach, adept at designing and implementing social media strategies that align with business goals. The ideal candidate should possess the ability to produce engaging content, analyze performance metrics, and have strong communication skills to interact with the company's audience positively. Social Media Executives play a vital role in enhancing brand image, driving traffic to the company's website, and supporting the company’s promotional strategies. This position demands staying up to date with the latest digital technologies and social media trends for optimal performance and engagement in a competitive landscape.

Responsibilities

• Develop and execute social media strategies to enhance company visibility and engagement.
• Create, curate, and manage published content across various social media platforms.
• Monitor, listen, and respond to users while fostering a dialogue with followers.
• Analyze, review, and report on the effectiveness of campaigns to maximize results.
• Identify and develop strategies for influencer partnerships to expand audience reach.
• Stay updated on social media trends and adapt strategies to stay competitive.
• Collaborate with marketing, PR, and customer service teams to ensure brand consistency.
• Plan and execute paid social media advertising campaigns and monitor their performance.
• Utilize social listening tools to gather insights and inform future content creation.
• Coordinate and host social media brand events, both online and in-person.
• Manage social media accounts and ensure they reflect brand values and objectives.
• Collect user feedback to refine and improve social media engagement strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Specialist or similar role is required.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Understanding of SEO, web traffic metrics, and social media analytics tools.
• Strong verbal and written communication skills, with attention to detail.
• Creative approach with an ability to design innovative social media campaigns.
• Capability to multitask and effectively manage time to meet deadlines.